The elevator pitch for Ted: “You remember in Golden Compass how everyone had those souls that were like talking mice and cats and shit. Well, let’s replace the mice with stuffed toys. And let’s make Mark Wahlberg’s a teddy bear called Ted. And let’s have Ted say mother%$£$%%^ a lot.”
If I had taken my agent that idea, I’d have been sectioned. Which is a pity, because I like this idea from Family Guy creator Seth MacFarlane .