Killing me slowly, Thor

You know, I like copyrights and all. I’m a writer, I have to – e-book piracy might eat my lunch one day, just like the music industry before me (and my live gigs won’t make up for not selling any books). But sometimes you see behaviour from the movie industry so fuckwitted, you just have to ask yourself if they are really trying to kill their revenue sources.

Blastr, the tweet-friendly URL shortened scifi news arm of the Syfy Channel stuck up a new trailer for the Thor movie today, itself sourced from Yahoo Movies. That is to say, they ran a free advert for a product highly targeted at just the right audience that’s going to be paying to watch the film in the cinema, buy the blueray disc, pay-to-view on the SonyDownloads channel of their shiny new TV etc etc. Blastr didn’t get paid to run a free advert in front of today’s slice of 760,000 SFF/comic-loving geeks, they just did it.

And, in an increasing trend, as seen on so-many a SF site today, when you go to view the trailer, you get the sad nodding broken robot icon along with a half-assed ‘sorry, this content has been removed’ label. As in, sorry, one part of the movie company spotted the trailer and got it yanked because they thought it violated their copyright. Even though another part of the movie company probably sent in the link to Blastr in the first place.

This wasn’t some illegal footage bootlegged from the guy in the back of Comic-con with his phone held in the air like some electronic Mexican wave. It wasn’t an illegal download of the movie itself. It was the TV/cinema hall advert that the film company normally have to pay media outlets hundreds of thousands of dollar to run as a broadcast advert.

If anyone wants to punish me for pointing this fuckwittery out, may I suggest you turn the tables on me by running the advert for my first novel’s book trailer on your site, the Flash animation can be found over at … rip me off ragged, run it on Blastr and SyFy and i09 to your heart’s content.

I won’t make you take it down… this year!


I am an author of various fantasy, science fiction, crime and other genre books from Gollancz, Hachette and HarperCollins. Some day I hope to grow up and be an astronaut. Exploring Mars would be nice.

2 thoughts on “Killing me slowly, Thor

  • March 10, 2011 at 2:00 pm

    What a strange bit of serendipity. I just bought two of your books on Amazon this morning and now I find your blogsite by way of a tweet from @SpecyGeek. It IS a small world after all.

  • March 11, 2011 at 7:51 am

    That’s not serendipity, Wallace, it’s fate!

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